Is Your Brand Aligned and Intentional?
Discover the blind spots holding you back and the shifts that can change everything.
About The Elixir Way
Built by a Founder for Founders
About Sandy Stroehmann
For 18 years, I was the founder and director of Elixir Mind Body Massage, an award-winning Denver spa known for its warm atmosphere, high standards, and thoughtful, effective guest care. I founded Elixir with one goal: to create a place where both guests and employees felt heard and genuinely cared for.
What started as a desire to create a space to help people live a healthy lifestyle became a respected community business with decade-long guest loyalty, a thriving membership program, and a culture centered on respect, inclusion, connection, and professionalism.
Today, I bring that same philosophy into my work as a fractional CXO, CMO, and advisor for spa, wellness, and aesthetic brands.
An exceptional guest experience isn’t an accident. It’s the result of aligned brand identity, intentional touchpoints, well-trained teams, and operational systems that make people feel empowered, safe, supported, and seen.
Elevating Every Touchpoint of Your Spa or Wellness Business
Your brand is a promise, your culture is how you deliver it, and your guest experience is what people remember about you.
My work is about helping you align all three, so your clients come back for years, not just a single visit. From brand identity to service delivery, I help you and your team create guest experiences that feel seamless, thoughtful, and unforgettable.
I work with boutique spas, med spas, wellness centers, aesthetic practices, and multi-location brands to:
Elevate your guests’ journey and design signature experiences
Create consistent brand messaging and alignment that feels authentic
Develop team culture, hiring practices, and guest-centric training
Refine operations to support brand and service consistency for growth
Build membership programs and revenue pathways that deepen loyalty
Develop unique service protocols and curated retail that set your brand apart
why Marketing and Branding strategy matters
Revenue predictability
Client retention and relationship building
Marketing takes time to build momentum. Campaigns, promotions, and content need weeks or months to generate awareness and conversions. A planned strategy lets you engineer busy periods intentionally rather than reacting to slow ones in a panic. You can align offers, staffing, and inventory around anticipated demand instead of scrambling after the fact.
Client retention and relationship building
Client retention and relationship building
Spas thrive on repeat business. A consistent marketing calendar keeps your brand in front of existing clients between visits, through email, social, seasonal promotions, and loyalty touchpoints. Without a plan, communication becomes sporadic, and sporadic brands are forgettable. With expertise in a wide range of industries and marketing
Spas thrive on repeat business. A consistent marketing calendar keeps your brand in front of existing clients between visits, through email, social, seasonal promotions, and loyalty touchpoints. Without a plan, communication becomes sporadic, and sporadic brands are forgettable. With expertise in a wide range of industries and marketing techniques, I am well-equipped to develop and execute campaigns that drive results.
Competitive advantage
Competitive advantage
The wellness industry is crowded. A spa with a clear strategy, knowing which trends to lean into, when to promote, and how to speak to its ideal client, will consistently outperform one that's winging it month to month. Planning also gives you the bandwidth to be creative and intentional, rather than just reactive and rushed.