Is Your Spa Brand Aligned and Intentional?
Discover the blind spots holding you back and the shifts that can change everything.
About The Elixir Way
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Built by a Founder for Founders
Hi, I’m Sandy Stroehmann, the Founder of The Elixir Way, a strategic branding approach born from 17 years of owning, operating, and evolving respected, award-winning wellness brands.
I’ve walked the founder’s path, the sleepless nights, the mission-driven decisions, the big wins, and the hard lessons. I know what it means to build something that matters, something that serves both people and purpose.
The Elixir Way is about more than marketing. It’s about creating a wellness brand that’s operationally sound, emotionally resonant, and strategically positioned for sustainable growth.
If you’re a spa, massage, or wellness business owner ready to grow with clarity and intention, I’m here to help you do it your way.
Wellness isn’t a luxury, it’s essential. And so is the strategy behind the brand that delivers it.
I help spa and wellness businesses create their brand strategy with intention and integrity by matching your vision with the guest, employee, and founder experience.
Today, I partner with spa and wellness business owners as a Fractional CMO, bringing a strategic, operational approach to branding and marketing. My work helps founders clarify their brand identity, align their customer and employee experience, and implement smart marketing systems and strategies that save time and scale results.
With a background that spans entrepreneurial ventures in spa, wellness, health education, and sales, I bring a unique blend of creativity and operational know-how. I understand the founder's mindset because I’ve lived it. I know where the friction points are and how to smooth them out.
This is more than a job for me. It’s a mission. I believe deeply in the healing power of the wellness industry and the people who make it possible. Helping you thrive means helping more people access holistic health.